Later, he got acquainted with Yan Bin, the chairman of Reignwood Group. To say that this brother Yan, although he is low-key, he was a man of great importance in the economic and cultural exchanges between China and Thailand in the late 1990s. He and Xu Shubiao agreed that Yan Bin would have full power to operate and develop the Chinese market. Subsequently, Yan Bin and Xu Shubiao signed an agreement with a cooperation period of 50 years. At that time, although Red Bull was already well-known in Europe and America. However, few people in China know that they are active and unnamed. It is not easy to open a market in such a large market. After Yanping was busy, he first improved the beverage formula and obtained the production license from the national department.
He ran down again, this little blue hat certification of health food, he also used his skating building as a mortgage, and spent hundreds of millions of dollars in advertising expenses, and even hit the advertisement until the spring evening of 1996. After a meal, Red Bull became the first to eat crabs in the domestic functional beverage market. In 2015, China Red Bull achieved sales of RMB 23 billion in one fell swoop. We must know that domestic beverages' annual sales of single products enter 20 billion yuan, but that is one of the few. It stands to reason that Yanbian should have breathed a sigh of relief at this time. In his early years, he had cultivated a national brand.