来，哥几个看一看这三款红牛都有什么区别。这一款是泰国天丝红牛。这一款是奥地利红牛。这一款上面写着维生素功能饮料的，是在国内卖了二十多年的中国红牛。
怎么样？不要以为他们只是产地不同哈，他们还分属于不同的国家，不同的公司。怪吧，今天我们就来看一下这山头红牛的背后到底是怎么回事。
上世纪七十年代，泰国要举办亚运会太极华人许书标。看着工人们在没日没夜的赶工期很累，就开发了一款抗疲劳的能量饮料出来。这就是泰国玻璃瓶装的红牛。一九八二年，一位奥地利的小伙子出差到泰国，觉得这个饮料确实不错，就找到了许书标。两人合伙成立了奥地利红牛集团。
于是就有了我们买到的这个第二款奥地利红牛。后来呢徐淑飘决心把饮料卖到中国市场，可等他的第一批饮料在中国准备下线的时候才发现。中国对含有咖啡因的食品的监管非常严格。许书标忙前忙后就愣是没拿下来。这个生产许可证，最后只得放弃，是折戟而返的。
后来他结识了华彬集团的董事长严斌。要说这位严兄啊，他虽然为人低调，但是在上个世纪九十年代末，中泰经济文化交流中却是个风云人物。他和许书标约定由严斌来全权操作开发中国市场。随后，严彬和许书标就签下了一份，合作期限是五十年的协议书。那个时候虽然红牛已经在欧美小有名气。但在国内却鲜有人知积极无名，要在这么大一个市场里面打开销路，那是很不容易的。延平忙前忙后，先是改良了饮料的配方，获得了国家部门的生产许可。
又跑下来了，保健食品的这个小蓝帽认证，他还把自己的滑冰大厦拿去做抵押贷款，砸了数亿元广告费，甚至把广告都打到了九六年的春晚上。一顿操作下来，红牛就成了国内功能饮料市场的第一个吃螃蟹的。二零一五年，中国红牛一举创下了两百三十亿元人民币的销售额。要知道国内饮料年销售额单品进入两百亿的那可是屈指可数了哈。按理说，此时的延边应该就长出一口气了，自己早年砸锅卖铁，可算是培育出来一个国民品牌。
然而就在这个时候，他的合作伙伴将了他一军二零一二年许书标应聘去设他的继承人。一看这这这他又搞头了，于是。于是反手就把中国红牛和严斌给告上了法庭，说，虽然当年许书标和严斌签的协议是五十年，但是这个红牛商标注册在我手上啊。
我现在不给你用了。与此同时，奥地利红牛和泰国天丝红牛也相继进入中国，以此来分享中国红牛培育起来的巨额市场红利。
哎，结合一下王老吉的案例，我想提醒您一下，我们的创业者千万不能再干给别人做嫁衣的事了。如果碰到了，就要像中国红队这样。坚决依法维权到底。
最后我很想知道，假如我们在市场上看到了这三块红牛，你更倾向于选择哪一款，不要问我，我肯定选中国红牛，我说清楚了没有？

Come, brothers, take a look at the differences between these three Red Bulls. This one is Thailand Tencel Red Bull.
This one is Austrian Red Bull. This one with vitamin functional drink written on it is a Chinese Red Bull that has been sold in China for more than 20 years.
How about it? Don't think that they are just different places of origin. They belong to different countries and different companies. Strange, today we will take a look at what is going on behind this mountain Red Bull.
In the 1970s, Thailand will host the Asian Games Tai Chi Chinese Xu Shubiao. Seeing that the workers are exhausted during the day and night rushing period, they developed an anti-fatigue energy drink. This is the Red Bull in Thailand's glass bottle. In 1982, an Austrian young man went to Thailand on a business trip. He felt that the drink was really good, so he found Xu Shubiao. The two jointly established the Austrian Red Bull Group.
So there is this second Austrian Red Bull we bought. Later, Xu Shupiao was determined to sell his drinks to the Chinese market, but he found out when his first batch of drinks was about to go offline in China. China has strict regulations on foods containing caffeine. After Xu Shubiao was busy, he didn't take it down. This production license had to be given up in the end and returned.
Later, he got acquainted with Yan Bin, the chairman of Reignwood Group. To say that this brother Yan, although he is low-key, he was a man of great importance in the economic and cultural exchanges between China and Thailand in the late 1990s. He and Xu Shubiao agreed that Yan Bin would have full power to operate and develop the Chinese market. Subsequently, Yan Bin and Xu Shubiao signed an agreement with a cooperation period of 50 years. At that time, although Red Bull was already well-known in Europe and America. However, few people in China know that they are active and unnamed. It is not easy to open a market in such a large market. After Yanping was busy, he first improved the beverage formula and obtained the production license from the national department.
He ran down again, this little blue hat certification of health food, he also used his skating building as a mortgage, and spent hundreds of millions of dollars in advertising expenses, and even hit the advertisement until the spring evening of 1996. After a meal, Red Bull became the first to eat crabs in the domestic functional beverage market. In 2015, China Red Bull achieved sales of RMB 23 billion in one fell swoop. We must know that domestic beverages' annual sales of single products enter 20 billion yuan, but that is one of the few. It stands to reason that Yanbian should have breathed a sigh of relief at this time. In his early years, he had cultivated a national brand.
However, at this time, his partner recruited him to be his heir in 2012, Xu Shubiao. At first glance, he was messing up again, so. So he backhanded China Red Bull and Yan Bin to court, saying that although the agreement signed by Xu Shubiao and Yan Bin was 50 years old, the Red Bull trademark was registered in my hands.
I won't use it for you now. At the same time, Austrian Red Bull and Thai Red Bull Tencel also entered China one after another to share the huge market dividends cultivated by Chinese Red Bull.
Hey, combined with the case of Wang Laoji, I would like to remind you that our entrepreneurs must not do the wedding dress for others anymore. If you do, you will be like the Chinese Red Team. Resolutely safeguard rights in accordance with the law to the end.
Finally, I would like to know, if we see these three Red Bulls in the market, which one do you prefer to choose? Don't ask me, I definitely choose China Red Bull. Have I made it clear?